Artwork for It's What's Inside That Counts
Poster for It's What's Inside That Counts

It's What's Inside That Counts

2016 30 minutes

OverviewListen icon

Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.

Released

29th October 2016

9 years ago

Runtime

30 minutes

Finishes at 4:35am

Directed by

Rachel Maclean

Image of Rachel Maclean

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